高职院校经营管理应当引入营销理念

Higher Vocational Colleges Should Introduce Marketing Management

体制改革是高职院校参与市场竞争的推动力,消费者日益理性和需求多样化使得掌握市场营销理念成为高职院校发展的关键因素,在高职院校管理中引入营销理念对发挥高职院校职能具有深远意义。

System reform is the driving force for higher vocational colleges to participate in market competition. Consumer＇s being rational and demand diversity makes grasping marketing skills become the key factor in higher vocational colleges. Employing marketing concept into the management of higher vocational colleges is of far - reach significance.