数字印刷与传统印刷之博弈

Game between Digital Printing and Traditional Printing

近年来印刷新科技领域出现突飞猛进的发展,大大改变了传统印刷技术的面貌。特别在印前领域,数字化制版取代了模拟方式,简化了传统制版的工序。印刷多色长版作业时,成本低、速度快;胶印和凹印的印刷分辨率高、质量好;作业准备时间短,对市场能够作出快速反应,作业生产周期短;不难发现,越来越多的印刷企业同时采用数字印刷和模拟印刷的方法来满足客户的需求,形成了一种非常良好的互补生产模式。

Feature of traditional printing technology has dramatically changed with rapid development of new printing technology in recent years. Particularly in the area of prepress, digital plate making replace analog form to simplify the process. It is low cost and high speed when printing multi-color long plate; printing high resolution and good quality for offset and gravure printing; short operation time, rapid market response, and short production cycle. It is not difficult to find that more printing business using digital and analog printing methods at the same time to meet customer＇s needs; it was proved to be a good production mode to complement each other.