摘要
以区域旅游市场细分为依据,分析了山东半岛城市群的国内和国际两大区域旅游市场,并针对不同区域市场特点,提出了相应的体育旅游产品开发推广策略。
This article analyzed city group in Shandong Peninsula domestic andinternational tourism market based on regional sport tourism market segmentation. And it proposed the corresponding development strategy on sports tourism product for different characteristics of regional markets.
出处
《山东体育科技》
2009年第3期43-45,共3页
Shandong Sports Science & Technology
关键词
区域旅游市场细分
山东半岛城市群
体育旅游
产品开发
regional tourism market segmentation
city group in Shandong Peninsula
sports tourisim
product development
