从消费的空间到空间的消费与再生产——以保健品“联谊会”为例

From the Space of Consumption to the Consumption and the Reproduction of Space——Take the "Communication meeting" of Health Products as an Example

文章通过对保健品"联谊会"个案研究发现,消费者在"联谊会"中消费保健产品的同时,也消费了这个空间本身。"联谊会"是一个替代性疾病康复空间、模拟性"情"空间和自我价值实现与认同的空间,消费者在其中"消费"了支持性社会网、情感服务以及社会参与机会。同时,消费者还一起参与了"联谊会"这一空间的再生产。正是因为消费者的大量参与,"联谊会"方才有了"消费"的价值。

By making an investigation on the case of ＂communication meeting＂ of health products,this article found that consumers consumed the space at the time of consuming health products.＂Communication meeting＂ is an alternative space of rehabilitation,a space of simulated ＂natural affection＂ and a space of self-actualization.The consumers ＂consumed＂ support social networks,emotional labor and participation opportunity.In the meantime,the consumers still participated in the reproduction of the space-＂communication meeting＂.It was because of the consumers＇ participating in great quantities,that ＂communication meeting＂ had the value of consuming.