摘要
服装产品是体现品牌综合实力的手段之一,它不仅包括产品的有形面貌与风格,同时也反映了企业对知识、技术、信息的把握是否能够满足目标消费群体的需求。本文希望通过对ZARA服装产品的分析,使我国服装企业学习到新的理念与手段,从而提高企业的市场竞争力。
Clothing is one of the means to reflect the brand’s overall strength, which include not only the physical appearance and style, but also reflect the company grasp on the knowledge, technology and information whether to meet the needs of target consumer groups. This paper aims on the analysis of ZARA clothing can help the country clothing companies to learn new ideas and means to enhance their market competitiveness.
出处
《山东纺织经济》
2010年第8期27-28,40,共3页
Shandong Textile Economy
关键词
服装产品
市场竞争力
目标消费群体
需求
apparel products
market competitiveness
target consumer groups
demand
