摘要
分析了目前出院病人随访工作中,在所有病人是否全面随访,随访在医院一对一营销中的地位等方面存在的误区,提出针对不同的随访目的设计不同的随访内容,构建立体的出院病人随访管理工作体系,提高沟通技巧,改进随访工作的有效对策。
An analysis of existing misunderstandings in discharged patients' medical follow-up visit is made, such as whether overall follow-up visit should be made for all patients or not and its one-to-one marketing's position in hospital. The hospital's different follow-up goals designs for different follow-up contents are put forward. And the followup managing working system for inpatients is set up in order to improve communication skill and effective countermeasures for the follow-up work.
出处
《中国医院管理》
2011年第1期69-70,共2页
Chinese Hospital Management
关键词
医院
出院病人
随访
误区
对策
营销
hospital, discharged patient, follow-up, misunderstanding, countermeasure, marketing First-author's address Chenzhou