2010年南非世界杯足球赛市场开发战略分析及启示

Exploit Strategy Analysis and Inspiration of 2010 FIFA World Cup South Africa Market

根据世界杯营销的结构,主要针对国际足联市场开发计划和企业参与市场开发的赞助情况进行研究。深入分析了企业赞助2010年南非世界杯足球赛的基本情况,目的在于总结企业参与2010南非世界杯市场营销方面的经验和教训,为世界杯其它举办城市和中国今后举办其它大型体育赛事提供可资借鉴的依据。

This paper mainly discuss the situation of exploit plan in our football league and the participation of companies according to the structure of World Cup market.We deeply discuss the basic situation of companies＇ support in 2010 FIFA World Cup South Africa in order to make a conclusion of that,and then supply related material for other host cities and later competitions in China.