和而不同:贺州市旅游地形象定位的战略思考

Harmony in Diversity:the Thought of Strategy about Tourism Positioning and Image in Hezhou

近年来,我国学者提出了旅游阴影区的理论并把它运用于区域旅游规划的实践中,取得了良好的效益。贺州处于广州与桂林这两个高品级旅游地(光环区)之间,随着贺州公路与铁路交通条件的改善,广州、桂林这两大高品级旅游区将给贺州旅游形象带来更大程度的遮蔽,贺州旅游将面临更大的竞争压力。在泛珠江三角洲旅游协作的大背景中,贺州旅游形象定位应扬己所长,和而不同,使贺州旅游业在新的经济环境中迅速发展。

In recent years,some scholars in our country came up with the theory of tourism shadow areas and applied it into the practice of region tourism designing,which have got numerous of benefit.Hezhou locates in the region which is between Guilin and Guangzhou,whose tourism level is very high,with the development of transportation on highway and railway in Hezhou,those two cities,Guilin and Guangzhou will bring much more shadows to Hezhou ＇s tourism image,then Hezhou＇s tourism industries must face up to the coming sever competition press.On the Pan-pearl River delta background of cooperation,Hezhou＇s tourism positioning and image should take advantage of itself,be harmony in diversity,so as to make Hezhou＇s tourism industry developed rapidly in the new economy environment.