论图文结合的信息增值——以报纸为例

On the Increase in Value of Information by Combination of Photos and Texts——Taking the Newspaper as an Example

有效的图文结合所传递的信息,要超过图片或文字的单独出现或简单并列时所传递的信息量。图文互补互渗会使信息增值,从而实现"1+1>2"的增值效应。在此基础上,加上图片编辑,才能实现"1+1+1>3"的图文信息增值。编辑的素质和能力对于图文结合的信息增值起着决定性作用。

More information will be conveyed by the effective combination of photos and texts than by simply photos or texts alone, or a simple display of them. The complementation and infiltration of photos and texts will add value to information, thus achieving the ＂1 ＋ 1 〉 2＂ multiplier effect. On this basis, along with photos editing, information of photos and texts of the model ＂1 ＋ 1 ＋ 1 〉 3＂ can reach the goal of the highest value. The editor＇s quality and capability play a decisive role in the value of combination of photos and texts.