摘要
通过使用Shoemaker等人的新闻价值模型,分析新闻价值指标是否对2010年南非世界杯足球赛的体育报道产生了影响。该新闻价值模型假设:一场比赛越是重要和反常,媒体对其的报道就越显著。世界杯单场比赛的重要性和反常性根据FIFA排名来确定。测定每场比赛媒体报道的显著性,将其作为4种不同文本的因变量:美国传统媒体、美国网络媒体、我国传统媒体、我国网络媒体。研究结果表明,在预测媒体对体育赛事的报道上,此新闻价值模型基本有效。与网络新闻媒体相比,此价值模型更适用于传统新闻媒体。
This paper examined whether news value indicators influenced sports coverage of the 2010 World Cup soccer games by using a newsworthiness model of Shoemaker. The model hypothesized that the more significant and the more deviant an event is, the more prominently the event is covered by the media. Significance and deviance of each match in the World Cup games are operationally defined by FIFA world ranking. Prominence of media coverage for each match was measured as the dependent variable in four different contexts：US traditional media, US online media, Chinese traditional media, and Chinese online media. The results of this study show that the newsworthiness model is partially effective in predicting media coverage of sports events. Traditional media coverage is better explained by the newsworthiness model than online media coverage.
出处
《中国体育科技》
CSSCI
北大核心
2012年第1期119-126,共8页
China Sport Science and Technology
