移动互联环境下大学生阅读模式变迁的驱动因素分析

The Driving Factors to the Transition of Students' Reading Model Under the Environment of Mobile Internet

移动互联环境下大学生的阅读已经从电脑桌面分化并迁移到手机界面,利用移动互联网的特性,构建科学、健康的移动阅读模式是高校图书馆的重要责任,掌握驱动其行为的关键因素并提供与需求吻合的服务是解决问题的关键。本文从技术、经济、需求与政策四个方面详细分析了驱动大学生移动阅读行为的因素;明确指出移动没有改变阅读的本质,应该通过开发图书馆专属移动应用和灵活的用户身份识别策略构筑移动阅读环境,建立全方位的移动阅读引导机制,指导大学生科学有效的进行移动阅读。

The time and space of reading of college students have been divided from the computer desktop to the screen of computer under the envi- ronment of mobile internet. It should use the advantage of mobile internet to construct one helpful reading model, then promote the knowledge learning to the students. So this article analyses the key driving factors of reading model transition from technology, economy, requirements of student, service environment and policy to the mobile reading. At last, the paper points out that developing useful and friendly APP applies according to the students requirements is what we can do.