物流企业客户关系管理能力评价模型应用分析

Study on Application of Logistics Customer Relationship Management Ability Evaluation Model

随着经济全球化的深入,企业经营日益国际化,竞争亦日趋激烈,物流企业加强客户关系管理,将有助于提升企业的核心竞争力,有利于企业的可持续发展。文中以A物流企业为例,运用层次分析法,分析A物流企业的客户关系管理能力,并针对A物流企业客户关系管理能力的分析,提出了提高物流企业客关系管理能力的建议,为企业经营活动中提升经营绩效提供理论参考和行动依据。

As a result of increasing economic globalization and appearance of international business,enterprise operation becomes more and more internationalization and competition is server.Strengthening Customer Relationship Management Capability,will help to get health development in business and win the competitiveness in market,which makes logistics enterprise to gain sustainable development.This paper analysis the customer relationship management ability of A company with AHP. As to the results of A company,this issue has made several suggestions to improve the CRM ability of the logistics enterprises,which provide theoretical reference and action basis to enhance their operational performance.