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员工绩效评估中近因效应的影响与规避

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摘要 近因效应是影响企业员工绩效评估结果的主要知觉偏差之一。近因效应是指在知觉过程中,知觉对象给予知觉者的印象主要取决于最后出现的刺激,产生机制主要是知觉对象的最新信息"颠覆"了其逐渐模糊的旧有图式。克服近因效应在员工绩效评估的负面影响策略有:①进行科学性的、针对性的岗位分析,建立合理的岗位评价标准表;②分析组织行业环境、发展阶段和战略目标,选择合适的评估方法;③培训和选择合适的员工绩效评估主体,并在评估后进行有效沟通。
作者 何淑兰
出处 《中国管理信息化》 2014年第6期58-59,共2页 China Management Informationization
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