供应链管理中的生产批量与数量折扣定价联合决策模型

A Joint Decision Model of Lot-Sizing and the Pricing in Supply Chain Management

理论研究与企业实践表明 ,激烈的市场竞争要求企业必须抛弃传统基于劳动分工的职能管理思想 ,而采用以流程为基础的集成化管理的思想 .为此 ,传统的生产、营销等职能部门的决策应该得到有效的协调 .本文在供应链背景下提出了一种生产批量与定价的联合决策模型 .在分析了最优联合决策的性质后 ,开发了求解模型的算法 。

It is shown that the process based management philosophy should be used to replace the labor division based management philosophy so that the company can survive in the intensive competitive market. For this reason, the traditional department of production, marketing and finance should be coordinated. In this paper, a joint decision model is proposed for the management of production decision and the marketing decision in a supply chain. In the model, the marketing variable is the quantity discount pricing policy and the production variable is the lot sizing policy, which were studied separately in the past researches. After the properties of the solution to the model are studied, an effective algorithm is developed for supporting the supply chain management.