顾客定义新析

New Analysis of Customer Concept

顾客是市场营销理论的一个重要概念,然而当前对顾客的本质缺乏深刻的认识。顾客是指直接或间接影响企业或组织利益的组织或个人,一个企业的顾客群实际上包含了八个层次:内部顾客、供应商顾客、中介顾客、资金供应顾客、竞争对手顾客、最终顾客、公众顾客与政府顾客。

Customer'is an important concept in the marketing theory. However, the present knowledge about the essence of Customer is quite superficial,which seriously affects the validity of marketing activities of enterprises. A customer is an organization or a man that may directly or indirectly influence the benefit of an enterprise. The group of customers of an enterprise includes eight levels: inner customer, supply customer, capital-supply customer, intermediary customer, competition customer, end-customer, the public customer and government customer.