摘要
The main focus of this scientific article is organizational culture that represents very complicated and complex social phenomenon. Organizational culture is understood as the set of basic assumptions, values, standards, and artifacts, shared in the company in long-term horizon. The main objective of empirical research was to map organizational culture content in manufacturing companies in the Czech Republic and Austria. The content of organizational culture in the selected level of analysis was identified by means of qualitative methods--individual interviews and focus group discussions. With respect to specified objective, research was implemented in the sample of 10 companies in the Czech Republic and Austria. Data acquired by qualitative method of focus group were processed by means of content analysis. The main result of this part of empirical research was to describe the organizational culture content in the manufacturing companies operating in Austrian and Czech environment.
