摘要
家具是人们的必需消费品,这个前提条件为行业定义了一个很大的市场。家具行业也是历史非常悠久的行业,它伴随着人们的衣食住行基本需要,并随着人们生活水平的提高而不断发展。尤其是新世纪以来,我国的城市化和小城镇化建设步伐不断加快,房地产市场高度繁荣,为各类家具和配套产品提供了广阔的发展空间。同时,随着工业的进步,在传统手工作业基础上,各种新工艺、新材料不断应用于家具生产中,我国的家具行业呈现出崭新的活力和面貌,整个行业水平不断提升,从以往的注重成本与价格到现在更注重设计理念、营销理念的建立,以及引进优秀国外人才,建设企业文化等,都体现了我国家具行业的进步。
Furniture is kind of indispensable consumer goods and this precondition provides a huge market for the industry. Furniture industry, which has a long history, constantly develops with basic necessities of food,clothing, shelter and transportation, and the rising living standard. Since the beginning of new century, the speed of urban and smal-and-medium city construction is accelerating, thus real estate market is booming, so both provide a broad space for the sale of furniture and accessory products. In the meantime, along with the development of industry, various kinds of new technologies and materials are applied to the production on the basis of conventional handicraft. Also, furniture industry upgrades with an explosive vitality and a brand new outlook, focusing on design concept and marketing strategy, introduction of foreign talent and the establishment of enterprise culture rather than cost and price.
出处
《创意与设计》
2014年第4期11-18,共8页
Creation and Design
关键词
体验创造价值
差异化经营
区域特色品牌
设计细分化
experience and creation value
dif erential operation
regional characteristic brand
design segmentation