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Value co-creation model based on IS application capabilities 被引量：1

基于IS应用能力的价值共同创造模型(英文)
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摘要 To illustrate how firms and customers co-create value in business to business （B2B） e-commerce, an integrated value co-creation model is proposed based on information systems （IS） application capabilities from the relational view. IS application capabilities, relational assets, customer agility and relational value are constructed and tested by empirical analysis. The empirical research tests and verifies the mediating effect of customer agility, and the interactions of IS application capabilities and relational assets, as well as their effect on relational value. This model expands the research framework of value co-creation in service dominant logic, and reveals the mechanism of how f＇n＇ms and customers co-create value in B2B e-commerce based on IS application capabilities, which provides the basis for further theory development and a practice guide. 为研究电子商务背景下企业和顾客之间的价值创造,从关系观的理论视角构建基于IS应用能力的价值共同创造模型,分析IS应用能力、关系资产、顾客敏捷性和关系价值的构念和维度,应用实证方法验证理论假设.实证研究验证了顾客敏捷性在价值创造的中介作用、IS应用能力对关系资产的互补作用及其对关系价值产生的影响.基于IS应用能力的价值共同创造模型拓展了服务主导逻辑下的价值创造框架,新的理论模型和实证结论解释了电子商务环境下企业通过IS应用能力与顾客进行价值共同创造的机理,为进一步的理论发展和企业实践提供指导.
作者 朱树婷 仲伟俊 梅姝娥
机构地区 东南大学经济管理学院
出处 《Journal of Southeast University(English Edition)》 EI CAS 2014年第3期368-373,共6页 东南大学学报（英文版）
基金 The National Science&Technology Pillar Program of China(No.2012BAH29F01) the Innovation Project for Postgraduate Education of Jiangsu Province(No.3214003911)
关键词 information systems （IS） application capabilities customer agility relational view service dominant logic value co-creation IS应用能力 顾客敏捷性 关系观 服务主导逻辑 价值共同创造
分类号 F270 [经济管理—企业管理]
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参考文献24

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同被引文献39

  • 1Vargo S L,Lusch R F. Evolving to a new dominant logic for marketing[J]. Journal of marketing,2004,68(1 ): 1-17.
  • 2Vargo S L,Lusch R F.The four service marketing myths remnants of a goods- based, manufacturing model[J]. Journal of service research, 2004,6(4): 324-335.
  • 3Vargo S L,Lusch R F.Service- dominant logic:continuing the evolution [J].Journal of the Academy of marketing Science,2008,36(1): 1-10.
  • 4Vargo patronage to S L,Lusch R F. From repeat value co-creation in service ecosystems: A transcending conceptualization of relationship[J]Journal of Business Market Management, 2010, 4(4):169-179.
  • 5Vargo S L,Lusch R EFrom goods to service (s):Divergences and convergences of logics[J] .Industrial Marketing Management, 2008,37(3):254-259.
  • 6Vargo S L.On marketing theory and service-dominant logic: Connecting some dots[J].Marketing Theory,2011,11 (1):3-8.
  • 7CovaB,Salle R. Marketing solutions in accordance with the SD logic: Co-creating value with customer network actors[J] .Industrial marketing management,2008,37(3):270-277.
  • 8Payne A F, Storbacka K, FrowP. Managing the co-creation of value[J]. Journal of the academy of marketing science,2008,36(1):83 -96.
  • 9Zhang X, Chen R. Examining the mechanism of the value co-creation with customers[J].International Journal of Production Economics,2008,116(2) :242-250.
  • 10Merz M A, He Y, Vargo S L. The evolving brand logic." a service-dominant logic perspective[J] .Journal of the Academy of Marketing Science,2009,37 (3):328-344.

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Journal of Southeast University(English Edition)
2014年 第3期

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