泉州品牌经济可持续发展之产业动漫化路径

On the Path to Industry Animationization under the Sustainable Development of Quanzhou Brand Economy

基于宏观与微观分析,得出"十三五"期间泉州品牌经济可持续发展总体态势乐观的判断,并围绕泉州品牌经济可持续发展路径问题,提出产业动漫化营销将是泉州制造业创新品牌营销的有效路径,文章最后就近年来泉州制造业产业动漫化营销实践,选取泉州子燕轻工、晋江金威和特步集团三个产业动漫化品牌营销实例做了分析。

Based on the analysis from both macro and micro aspects,this paper has drawn the conclusion that the general situation of the sustainable development of Quanzhou brand economy is optimistic.As to the sustainable development path of Quanzhou brand economy,it has pointed out that the industry animationization marketing is effective for the new brand marketing of Quanzhou manufacturing industries.And finally it has analyzed three recent practices on animationization marketing by Quanzhou ZiYan Light Industry Co.,Ltd.,Jinjiang Jinwei Sports Goods Co.,Ltd.and Xtep Group.