森林养生旅游产品体系开发及构建研究

A Research into Developing and Constructing a System of Forest Health Tourism Products

通过文献查阅整理和多年旅游策划的实践,发现森林环境养生优势明显,同时对养生旅游市场进行了分析,发现生态养生旅游具有3个特点,即普适性、高复游率和综合消费较大。文章对中国传统养生文化的内涵进行了挖掘,并将其与可持续发展、市场导向、体验化、个性化相结合,构建了新的森林养生旅游产品体系,共分3类:一为生产性旅游产品,如林下养殖基地、林下种植基地等;二为生活性旅游产品,如养生餐厅、树屋等;三是游憩性旅游产品,如大氧吧广场、野营地等。研究旨在为当前森林旅游及林下经济的发展提供参考,也为森林养生旅游项目的系统策划提供理论基础。

Based on the consulting of literature and the practice of tourism planning for years, healthpreserving in forest was found with obvious advantages. Analysis of health tourism market was also conductedand three features of ecological health tourism were revealed, which were universality, higher rate ofre- traveling and greater integrated consumption. In addition, the connotation of China＇s traditional healthculture was developed, and thus combined with sustainable development, market orientation, experiencing andindividuation. A new system of forest health tourism products was then constructed and divided into 3categories： the first category was productive tourism products such as breeding bases and planting bases inforests; the second was about living tourism products, including health restaurants and tree houses; and thethird was recreational tourism products, like oxygen square, camp sites, etc. This research aims to provide areference for the current development of forest tourism and economy, and also to provide a theoretical basis forthe systematic planning of forest health tourism project.