我国城市青少年对体育消费品基本功能需求的比较研究

The comparable analysis of Chinese Urban Young People'Needs for the Basic Function of Sports Consumption

该文以我国12个城市的2094名13 ～25岁的青少年为研究对象,运用问卷调查、逻辑推理、对比分析等研究方法,就我国城市青少年对体育消费品基本功能的需求情况进行了深入的调查分析.结果表明：我国18～25岁城市青少年在体育消费品的实用功能、安全功能和购买便利功能的选择率分别高于13～17岁青少年;而13～17岁的城市青少年对商品的社会象征性、审美功能和享受良好服务的选择率均高于18～25岁的青少年4男性青少年对体育消费品的社会象征性需要程度高于女性;女性青少年更注重体育消费品的审美功能和使利功能.

In this paper, 2094 young people of the age ranging from 13-25 years old in 12 cities in china are chosen as research subject, and the research methods such as questionnaires, logical reasoning, comparative analysis and hierarchical analysis are used so as to make a comprehensive and systematical research of China＇s young people＇s needs for the basic function of sports consumption. The result shows that： It is obvious that teens in 18-25 year put the practical function, safety and convenience of sports goods at a more preferential position than people in 13-17 year： while teens in 13-17 year consider more than those in 18-25 year at the aspects of the social symbolism, aesthetic and higher level service of sports goods ;Male adolescents need more Social symbolic sports goods than female adolescents ,but female adolescents pay more attention to sports goods that have the function of aesthetic and convenience.