中国马铃薯贸易与营销策略分析

Analysis of Potato Trade and Marketing Strategy in China

马铃薯贸易和营销对促进马铃薯消费、发展马铃薯产业具有重要的作用。从贸易和销售的角度出发,分析了在新常态和新形势下中国马铃薯产业发展的特点,提出了促进马铃薯产业健康发展的贸易策略和营销策略。研究结论表明:(1)中国是马铃薯生产和消费大国,贸易小国,出口以鲜薯为主。(2)中国马铃薯生产价格底线约为0.82元/kg。(3)马铃薯市场价格波动频繁,价格季节波动明显。(4)马铃薯营销方式传统,营养价值认识不足,消费形式单一,制约国内马铃薯消费。(5)营造良好的贸易发展环境,积极开拓国际市场,推动马铃薯主食化和综合利用产品的消费,促进马铃薯贸易和消费。

Potato trade and marketing had an important role in promoting potato consumption and potatoindustry. From the perspective of trade and marketing, this paper analyzed the characteristics of China＇s potatoindustry in the new normal and the new situation, and proposed the trade policies and marketing strategies forboosting the healthy development of the potato industry. The results showed that：（1） China was one of theworld＇s largest potato producing and consuming countries, but only a country with a small international potatotrading volume, the main export products were the low-value fresh potato;（2） the base price of China＇s potatoproduction was about 0.82 yuan/kg;（3） potato price had the characteristics of high frequency fluctuation andseasonal change;（4） traditional potato marketing, weak awareness of potato nutrient value, and simpleconsumption pattern restricted the potato consumption;（5） recommendations for promoting the potato trade andconsumption included creating a favorable environment for trade, actively exploring the international market,promoting potato consumption and utilization as staple food products.