一类广告经济系统的建模与演化分析

Modeling and Evolution Analysis of a Kind of Advertising Economic System

基于需求量、广告支出、成本和利润建立了一个新的广告经济模型,讨论了模型均衡解的稳定性,同时分析了广告经济系统受到外部扰动时的分岔演化行为。研究结果表明,外界扰动产生的系统混沌效应会使管理中各个环节的不确定性风险值增加,从而降低了各个环节的管理效率。因此,如何弱化外界扰动对经济系统的影响是经济、金融风险管理研究和应用中的重要工作。

In this paper,a new model is established based on the demand,advertising,cost and profit,and the stability of equilibrium is also discussed.The research results show that the system by the external disturbance can increase the uncertainty risk value,thus reducing the management efficiency.It is an important work for the management to weaken the influence of external disturbance on the economic system.