SSK视角下的学术语篇修辞研究

Self-promotion in Academic Genres——An Inquiry from the Perspective of Sociology of Scientific Knowledge

本文从SSK(科学知识社会学)和社会建构主义出发,探讨了学术语篇中劝说和宣传的必然性及其作用。研究者在学术语篇写作过程中需要采用必要的修辞手段劝说读者相信其研究,从而推进或是完成知识的社会建构。当今商业社会推销文化的影响和学术领域日益激烈的竞争,促使作者在写作中主动赞扬自己的研究,塑造自己作为有价值的研究者的形象,像做广告一样宣传、推销自己和自己的研究,希望得到读者的接受、称赞和引用。本文简要介绍了语言学界对自我宣传所做的语篇理论层面的解释以及语篇层面、语言层面和跨文化层面的分析,并就这一课题研究的学术意义、实用价值和社会价值进行了探讨。

With the development of SSK （ Sociology of Scientific Knowledge） and social constructionism, knowledge is no longer viewed as absolute rationality but is seen as an outcome of social construction, and any spectrum of knowledge is but socially context-dependent. Changes in the view of knowledge, together with the influence of the prevalent promotional culture and the fierce competition in academia, have inevitably transformed our view on the production and understanding of academic genres. This paper examines why and how the persuasive and self-promotional functions of academic genres have become a new focus of research in discourse studies. It also gives a brief review of the current linguistic inquiries into self-promotion as a discoursal practice, hoping to shed light on the academic, pedagogical, and practical significance of the research in self-promotion in academic genres.