混合型主题公园国内游客游后评价研究——以重庆乐和乐都主题公园为例

Research on Post-tour Evaluation of Domestic Tourists to the Complex Theme Park——A Caes of Locajoy Resort Theme Park in Chongqing

游后评价直接影响游客的满意程度和重游行为,也决定着景区的生存与发展.问卷调查发现国内游客对重庆乐和乐都主题公园的游后评价一般(m=3.06),满意者为30%~40%,且具有初中等学历、中低收入、年轻的已婚男性游客的游后评价显著低于其他人口学特征的游客,表明乐和乐都的游乐项目、景区环境、配套设施以及员工服务还不能完全满足主体客源群体的需求.因此,优化游乐项目,完善配套设施,美化景区环境和强化员工培训是乐和乐都缩小差距,提升游客游后评价水平的基本路径.

The post-tour evaluation not only directly affects tourists＇satisfaction and revisit behavior,but also determines the survival and development of scenic spots.Questionnaire survey finds that domestic tourists＇post-tour evaluation to Chongqing Locajoy Resort theme park is in general（m=3.06）,the satisfiers are about 30-40% of surveyed tourists,and the evaluation of primary and secondary education,middle and low income,young married and male tourists was significantly lower than the other demography-characteristic tourists.The result shows that the recreational projects,scenic environment,supporting facilities and staff services of the Locajoy Resort theme park can＇t fully meet the needs of major tourist groups.Therefore,optimizing recreational projects,improving the supporting facilities,beautifying the environment and strengthening staff training is the basic path that the Locajoy Resort theme park enhances the evaluationlevel of tourists.