职教集团运行的市场逻辑

The Marketing Logic of Vocational Education Group

职教集团复杂的外表下隐含着深刻的市场逻辑。职教集团的运行方式,体现为公益性与市场化的博弈;组织架构构成其教育生产力的深刻表达;职教集团的终极目的是提供市场需要的教育产品;利益生产、交换、分配成为推动现代职教集团运行的深层次动力。引入市场机制、消解长期以来(公办)院校的行政化导向是现代职教集团的真正价值所在。

Vocational school group under the complex appearance of implied a profound logic of the market. The ultimate goal of the vocational education group is to provide the educational products （services） needed by the market. The production, exchange and distribution of benefit is the motivation of the vocational education group. The organizational structure constitutes the profound expression of the educational productivity of the vocational education group. At the end of the thesis, the introduction of market mechanism, the digestion of the long-term （public） institutions of administrative orientation is the true value of modern vocational education group.