移动社交网络持续使用意图实证研究被引量：1

An Empirical Study on the Continuous Use Intention of Mobile Social Networks

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摘要以期望确认模型为理论依据,引入移动社交网络使用经验、信任、习惯性和感知易用性等影响因素进行实证研究,构建了移动社交网络用户持续使用意图研究模型,通过结构方程模型进行假设的检验和验证性因素分析,检验了研究模型的信度和效度。结合实际情况对假设检验的结果进行讨论,对移动社交网络的运营商提出了相关管理建议。 An empirical study is carried out based on the theory of expectation - confirmation model, and an introduction to different influencing factors like use experience, trust, habits and PEOU in mobile social networks. Then the research model about continuous use intention of mobile social network users is constructed, and its reliability and validity are examined by the hypothesis test and confirmatory factor analysis of structural equation model. Finally ,the paper discusses the result of hypothesis test combined with the practical situation, and puts forward some relevant management suggestions for the carrier - operators of mobile social networks.

作者李红霞李思琦 LI Hongxia LI Siqi(School of Management,Xi＇an University of Science and Technology ,Xi＇an ,Shaanxi ,710054, China)

机构地区西安科技大学管理学院

出处《西安石油大学学报（社会科学版）》 2017年第5期22-30,共9页 Journal of Xi’an Shiyou University:Social Science Edition

关键词移动社交网络持续使用意图期望确认模型实证研究 mobile social network, continuous use intention, expectation confirmation model empirical study

分类号 F49 [经济管理—产业经济]

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参考文献2

1范岚.微信用户持续使用意愿影响因素研究[J].现代商贸工业,2013,25(20):88-90. 被引量：15
2李倩,侯碧梅.基于DM和ECM-IT的移动社交网络用户持续使用意图研究[J].信息系统学报,2013,7(2):50-59. 被引量：12

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