基于顾客社区的创新模式研究——以Cspace顾客社区为例

An Analysis of Customer Community-Based Innovation Model: A Case Study of Cspace

以价值共创理论为基础,对企业如何通过顾客社区与顾客共同开展创新活动问题进行深入研究。首先,基于价值共创理论和价值链模型,构建顾客社区创新模式的理论框架;其次,通过对现有顾客社区的研究成果加以分类解析,提出顾客社区创新模式的理论命题;第三,以Cspace及旗下顾客社区为研究对象,对命题加以验证;最后,总结基于顾客社区的企业创新模式的价值链模型。

Based on the value co-creation theory,the paper makes intensive study of using customer community to co-innovate between firms and customers.On the basis of value chain model and value co-creation theory,this paper firstly constructs conceptual framework for innovative customer community. Then,it proposes theoretical propositions of developing innovative customer community by analyzing existing literatures. Thirdly, it verifies the propositions by taking Cspaces and its customer community as research subjects. Finally,it reconstructs value chain model for innovative pattern of customer community.