跨区域线性文化遗产类旅游资源价值评价——以长安-天山廊道路网中国段为例

On Value Evaluation of Tourism Resource of Cross-regional Linear Cultural Heritage: Taking the Routes Network of Chang'an-Tianshan Corridor in China as an Example

跨区域线性文化遗产是一类特殊的旅游资源。基于其特殊性,以其各遗产点的价值评价作为整个遗产的价值评价;借助层次分析法、菲什拜因-罗森伯格模型,通过设定评分标准与评价等级,构建跨区域线性文化遗产旅游资源价值评价模型;实证分析认为提出的方法与模型能较准确地评价资源价值,长安-天山廊道路网中国段各遗产点价值均在优良等级及以上,其中27.3%为五级(特品级)资源,59.1%为四级资源,13.6%为三级资源,在旅游开发中应采取领先开发或重点开发、分区开发及加强遗产点历史文化挖掘与宣传普及等策略。

The cross-regional linear cultural heritage is a kind of important tourism resource, as well as a spe- cial kind of tourism resource. But the whole value of the heritage tourism resource is difficult to evaluation, and hard to avoid fuzzy, so that the evaluation is lack of practical significance, because of the scattered resourc- es, internal differences, and relatively loose connection between the heritage sites. Based on the particularity of cross-regional linear cultural heritage and the core resource meaning of its heritage sites, this article regards the value of its heritage sites as the value of the entire heritage from a certain extent. That is to say, ＂the Cultur- al Route recognizes and emphasizes the value of all of its elements as substantive parts of a whole＂. The Chang＇ an-Tianshan Corridor Routes Network of Silk Road formed in the 2nd century BC （ Some people think that it had formed before Shang Dynasty ）, and still in use to the l 6th century. The Routes Network, span near- ly 5 000 km, had played a very important role in business trade and cultural exchanges, and leaves a large num- ber of cultural relics and remains. In June 2014, the heritage of the Routs Network with a total of 33 heritage sites, including 22 heritage sites in China, was included in the World Heritage List, as one of the longest linear cultural heritages in the world. Therefore, it is typical significance in exploring the value evaluation of tourism resource of cross-regional linear cultural heritage. The value evaluation of resource is the evaluation of conno- tation value, application value, social impact and so on from the feature, function of the resource itself and so on, not the comprehensive evaluation including resource environment and development condition. The article, with Analytic Hierarchy Process （AHP） and Fishbein M- Rosenberg M Model, builds a model, which sets the score standards and evaluation grades, for the value evaluation of tourism resource of cross-regional linear cul- tural heritage. The empirical analysis shows that the proposed research method and evaluation model can more accurately evaluate the resource value. The value of heritage sites of Chang＇ an-Tianshan Corridor Routs Net- work in China is in good grade and above. The 5th grade resource, also known as special grade resource, ac- counts for 27.3% of the all resources, the 4th grade and 3rd grade resource account for 59.1% and 13.6% re- spectively. Those strategies, such as leading development, key project development and strengthening the his- torical culture mining and popularization of heritage sites, should be taken in tourism development of the Routs Network of Chang＇ an-Tianshan Corridor in China.