摘要
汉字作为中国最具有代表性独特的元素符号之一,已经被大多国内车企所运用到品牌汽车的形态设计当中,并取得了一定的成功。汉字作为一种符号,其具有符号特有的能指与所指相结合的特征,本文阐述了汉字元素与汽车品牌及各类车型之间的关系,同时以比亚迪"元"和东风"a9"两款车为例,从汉字符号元素的能指-"形"与所指-"意"两个方面分析汉字元素在汽车设计中运用。
Chinese characters as one of the most representative elements of the unique symbol in China,has been apply to form design of car brands by most of the domestic automobile enterprises,and have achieved some success. Chinese characters as a symbol,it has symbol＇s unique characteristics that the signifiant and designatum are combined. This paper expounds the relationship between Chinese characters elements and various kinds of car models and brands,at the same time with BYD ＂Yuan＂ and Dongfeng ＂A9＂ as an example,to analysis the use of Chinese elements in automobile design in two part： the signifiant and designatum of Chinese character elements —— ＂shape＂ and ＂meaning＂.
出处
《设计》
2017年第23期118-119,共2页
Design
关键词
汉字
符号
汽车设计
能指
所指
Chinese characters Symbol Automobile design Significant designatum
