日本国际观光业的发展路径及成效分析

The Development Path and Achievements of Japan's International Tourism Industry

战后日本国际观光业的发展一度落后于世界主要国家和地区。如今,日本的国际观光业迎来了前所未有的高速成长期。这一转变的实现得益于观光立国战略以及VJC(外国游客访日促进活动)企划等一系列官民一体的相关举措的实施。伴随着国际观光业的快速发展,游客来源分布不均、观光地过分集中化、观光品牌尚未形成等现实问题也日益凸显。在此背景下,日本政府提出要从承办国际会议,散发国家魅力,提升观光资源附加值,优化产业经营管理模式等方面促进未来观光产业的新发展。

Japan＇s international tourism industry once fell behind the major countries and regions after World War Ⅱ. Nowadays, it is provided with unprecedented opportunities for development. The realiza- tion of the transition could be seen as the outcome of the ＂Tourism - Oriented Country＂ strategy and a se- ries of government - private cooperation policies such as VJC plan. However, on the other hand, practical issues like uneven spatial distribution of tourists, over concentration of sightseeing spots, immature tourism brand image are becoming increasingly prominent. Therefore, Japanese government will be pro- posed to undertake international conferences, exude Japan＇s charm, enhance the added value of tourism resources, optimize the management pattern. All mentioned above are effective means to promote the fur- ther development of Japan＇s tourism industry.