融媒体语境下“第三媒介时代”媒介形态研究

Research on the Media Form of the "Third Media Age" in the Context of Convergent Media Communication

在媒介融合的时代背景下,以技术聚合为特征的融媒体形态,是媒介形态演进的需要,也是新兴媒介技术时代发展的必然趋势。文章以媒介史的视角探讨第三媒介的发展路径,分析第三媒介时代所具有的时代特征,进而提出融媒体传播引导下的"第三媒介时代"的发展特征。

Against the background of media convergence, convergent media commumcataon, wmcn meets u,~ 1,~ the evolution of media form, is characterized by the convergence of technology and represents the inevitable trend of new media technology. This paper discusses the development path of the third media from the perspective of the history of media, analyzes the third media era, and puts forward its characteristics.