政府购买公共服务精准化的大数据应用模式研究

Research on the Big Data Application Model for the Precision of Government Purchasing Public Services

大数据技术的迅速发展和广泛应用为公共服务供给方式创新带了机遇与挑战。我国政府明确提出"重视大数据高效采集、有效整合…提高公共服务精准性和有效性"。探讨如何应用大数据技术实现政府购买公共服务的精准化,对提高公共服务的供给效率和效益,满足社会公众个性化、差异化需求具有重要意义。在对大数据及公共服务精准化文献梳理的基础上,分析了大数据对政府购买公共服务精准化的作用机理,构建了政府购买公共服务精准化的大数据应用模式理论模型,并对该模型实施的基本条件及可行性进行了深入剖析和解释。实现政府购买公共服务精准化,还需强化运用大数据提升公共服务精准化意识、加强大数据相关基础设施建设、创新政府购买公共服务体制机制、加快信息安全标准体系建设、健全人才培训体系确保智力支持。

The rapid development and application of Big Data technology bring opportunities and challenges to the innovation of public service supply mode.It is of great significance for the government to improve the efficiency and effectiveness of public service provision and to meet the different needs of the public by using Big Data technology.On the basis of literature reviews on Big Data and precise supply of public service,this paper constructs a precise-operation model of government purchasing public service with Big Data support.An analysis and interpretation of the evaluation indicators,key information,processes and functions involved in the mode has also been conducted.In order to realize the government and service providers and service users＇ efficient integration,and to realize the precise supply of public service,government needs to change the government＇s ideas,strengthen the infrastructure construction of Big Data,form the collaboration mechanisms in government purchasing public services,emphasize information security,and train professionals of Big Data.