内蒙古工艺美术企业电子商务发展探索

Exploration on the Development of Electronic Commerce in Inner Mongolia Arts and Crafts Enterprises

从建设和利用电商平台的情况以及用户调查结果分析内蒙古工艺美术企业电商发展现状。对其存在的问题提出以下对策建议:提高企业认知和发展电商的能力、完善网站的电商功能、将产品生产与电商相融合、将线上营销与线下营销相融合、将品牌建设与电商相融合。

Based on the survey of e-commerce development status of the arts and crafts enterprises in Inner Mongolia,the five existing problems were analyzed： lack of ideological understanding,lack of website functions,disconnection of product production from e-commerce,alienation of product marketing and e-commerce,and segregation of brand building and e-commerce. In response to this,the following countermeasures and suggestions are proposed： to improve the company ＇s ability to recognize and develop e-commerce,to improve the e-commerce functions of websites,to integrate product production with e-commerce,to integrate online and offline marketing,and to integrate brand building and e-commerce.