网络能力对供应商价值获取的影响:B2B情境下顾客参与型创新项目的实证研究

The Impact of Network Capability upon Supplier Value Appropriation:Empirical Evidences from Innovation Projects with Customer Participation in B2B Contexts

借鉴网络能力文献与社会网络理论,基于232家企业的问卷调查数据,本文探究了B2B情境下供应商企业如何通过利用其网络能力来提升其从顾客参与型创新项目中的价值获取,并探讨网络嵌入在二者间的调节作用。研究发现,网络能力通过信息优势、资源优势和权力优势帮助供应商企业从联合创新项目中获取更多的价值,网络中心性在二者关系中起积极调节作用,而关系强度的调节作用不显著。本研究将价值管理研究焦点从价值共创维度转向价值获取维度,将研究视角从单个企业或者双边关系转向商业网络,丰富了相关理论研究,同时为企业如何提升价值获取能力提供了管理启示。

Drawing on network capability literature and social network theory, based on questionnaire survey of 232 firms, this paper explores how supplier firms leverage its network capability to enhance value appropriation from customer participated innovation projects in B2B contexts, as well as moderating role of network embeddedness in this link. The research findings indicate that network capability can help supplier firms appropriate more value from joint innovation projects via enhancing its information advantage, resources advantage and power advantage. Besides, network centrality positively moderates this relationship, while tie strength has no moderating effect. This paper shifts the focus of value management literature from value co-creation dimension to value appropriation dimension, extends the research perspective from unilateral firm and bilateral relationship to business network, and enriches the relevant theoretical research. It also provides managerial implications for firms to improve value appropriation capability.