大学生对网络互助旅游态度及其意向研究

On Network Reciprocal Tourism Attitudes and Behavior Intention of Undergraduates

本文基于国内关于网络互助旅游相关理论,构建网络互助旅游态度与其意向的理论模型,针对在校大学生展开问卷调查,并根据实地调研所获得的一手数据资料,通过SPSS13.0统计软件,采用单因素方差分析、Pierce相关分析以及多元逐步回归分析等多种数理统计方法对网络互助旅游态度及其意向进行了实证分析,并揭示了各因素对网络互助旅游意向的作用程度。

Based on the previous research,this paper establishes the conceptual model of network reciprocal tourism attitudes and behavior intention in questionnaires for undergraduates with the SPSS13.0 using One-Way ANOVA Analysis,Pierce Correlation Analysis,Regression Analysis,and leads to some results.