“互联网+”下众包供应链运作模式分析——以海尔和苏宁为案例

Analyzing of Design Process and Operational Mode of Different Crowdsourcing Supply Chains with Internet plus

在"互联网+"背景下,众包供应链(Crowdsourcing Supply Chain,CSC)作为一种新型供应链正成为研究热点。采用案例研究方法,以海尔和苏宁的发展轨迹为样本,分析企业众包供应链的发展模式和发展路径。研究表明,众包供应链有两种类型:精益型(Lean)众包供应链和敏捷型(Agile)众包供应链。同时,企业在决策流程中存在战略层面、策略层面和运作层面,以确定基于制造商主导、零售商主导、第三方主导的众包供应链模式,以及合作众包和竞争众包的情形。在此基础上,归纳了众包供应链运作的具体路径流程,为众包供应链的实施提供了完整解决方案。

Crowdsourcing supply chain(CSC)as a new kind of design supply chain is becoming a hot pot of research.Thispaper uses case study to research Hair and Suning,before reviewing the literature and put forward the;concept and featuresof CSC;Them?according to power of num ber of CSC^it gives four QperatiQn modes of CSC;one dominated by manu-￡ac,turer?one by retailer,by Srd party and by jointed;w hat is more,?considering the different target of CSC operation,thispaper further explores and compares two kind of CSC:lean CSC and agile CSC.On the basis of the above aiial3?sis?operationprocedure of CSC is draw out from three perspectives of strategic,tactic and opem tfte oae,which put a solid foundationof implementing CSC;Finally,the cases of Haier and Suning are studied and the related ejtilightenMoit is present.