摘要
Based on the survey data of public meteorological services,differences between users' needs for public meteorological services were analyzed by using Maslow's hierarchy of needs and the principle of information availability in behavioral economics. The results show that users' needs for meteorological services follow certain laws,and the public's needs for meteorological information are driven by physiological needs firstly and then by safety needs,while they are driven by upper needs finally. Meanwhile,users' needs for meteorological services have particularity.Under special backgrounds,there are certain differences between users' needs and laws of basic needs,and users' needs are inconsistent with the " ideal needs" of meteorological departments. Studying the laws and particularity of differences between users' needs for meteorological services in detail is conducive to a survey of the public's needs for meteorological services and improvement of meteorological service quality.
Based on the survey data of public meteorological services,differences between users' needs for public meteorological services were analyzed by using Maslow's hierarchy of needs and the principle of information availability in behavioral economics. The results show that users' needs for meteorological services follow certain laws,and the public's needs for meteorological information are driven by physiological needs firstly and then by safety needs,while they are driven by upper needs finally. Meanwhile,users' needs for meteorological services have particularity.Under special backgrounds,there are certain differences between users' needs and laws of basic needs,and users' needs are inconsistent with the ' ideal needs' of meteorological departments. Studying the laws and particularity of differences between users' needs for meteorological services in detail is conducive to a survey of the public's needs for meteorological services and improvement of meteorological service quality.
基金
Supported by the Meteorological Science and Technology Program of Zhejiang Meteorological Bureau(2015YB04)