宋代酒楼店肆与市民的宴饮消费

Wine Pubs and Shops and Civilian Feast Drinking Consumption in Song Dynasty

宋代城市及其周边市镇酒楼店肆林立,是市民宴饮聚会的常见去处。市民消费尤其注重宴饮环境的缔造,店内陈设雅洁舒适、挂画插花、设置屏风等,力求服务周到细致。凡此种种,既是招徕顾客的必要手段,也是为迎合大众消费需求而设。酒楼店肆的兴起带动了市民宴饮消费潮流,其顺势成为信息传播中心、舆论制造场所和市民文化聚集地,是宋代市镇蓬勃发展的表现,也是社会经济与文化繁盛的结果。

In Song Dynasty wine pubs and shops were teemed with cities and the surrounding markets and towns, making them hangouts for people to enjoy feast The civilians in consumption especially cared about the creation of the banquet environment : comfortable and neat furniture, paintings and flowers, screens, etc., particularly a meticulous service. All these were not only necessary means to attract customers, but also designed to meet the needs of the public. The prosperity of pubs and shops drove the civilian consumption trend, and formed the center for information spreading, place for public opinion manufacturing and place for civilian gathering, which was not only a reflection of prosperity of the development of markets and towns, but also the result of the social, economic and cultural prosperity in the Song Dynasty.