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包装设计中字体设计的形式美感的应用探究 被引量:9

APPLICATION OF FORM BEAUTY IN FONT DESIGN IN PACKAGING DESIGN
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摘要 包装设计中字体设计的形式美感的应用,可以展示汉字结构美,充分凸显出字体风格形式美,给消费者强烈的商品视觉冲击力,进一步增加购买意愿;分析了包装设计中字体设计的价值意义,对字体的研究和分类,字体设计的形式美感的视觉表现进行了深入探究,将书法艺术运用到包装设计、酒类包装设计中,同时分析了字体形式美感在月饼包装中具体应用;通过具体的案例展示出包装设计中的汉字的结构美,字体设计艺术的美,字体风格形式美等,有效将字体设计当中的形式美感运用到包装设计中。 The application of the aesthetic feeling of the form of the font design in packaging design can display the beauty of Chinese character structure,fully highlight the beauty of the font style and form,give consumers a strong visual impact on commodities,and further increase the purchase intention.And classification,font design of the form of aesthetic visual performance in-depth exploration,the art of calligraphy applied to packaging design,liquor packaging design,while analyzing the font form aesthetic feeling in moon cake packaging in the specific application;Through a specific case to show the packaging design of the Chinese character structure,font design.The beauty of design art,font style and form,etc.,effectively apply the form aesthetic feeling of font design to packaging design.
作者 吴振英 WU ZHEN YING
出处 《设计》 2019年第9期150-151,共2页 Design
关键词 包装设计 字体设计 形式美感 Packaging design Font design Formal aesthetic feeling
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