旅游产品开发规划的理念和途径探讨

Discussion on the Concept and Approach of Tourism Product Development Planning

旅游产品的开发工作是旅游活动开展、规划中的重要组成部分。随着现代人们对于精神享受的需求不断提高,也对旅游产品的开发工作提出了更高要求标准。因此,只有建立正确的产品开发理念,应用正确开发途径及方法,才能开发出更加优秀、更具有吸引力的旅游产品,本文先针对旅游产品的基本内涵进行简单介绍,并详细阐述我国目前进行旅游产品开发工作应当遵循的理念,最后指出旅游产品开发规划的详细途径。

The development of tourism products is an important part in the development and planning of tourism activities.With the increasing demand of modern people for spiritual enjoyment,it also puts forward higher requirements for the development of tourism products.Therefore,only by establishing the correct concept of product development and applying the correct development approach and methods can we develop better and more attractive tourism products.This article first introduces the basic connotation of tourism products.And elaborated our country at present carry on the idea that the tourism product development work should follow,finally pointed out the tourism product development planning detailed way.