智慧旅游理念下历史文化名城文化内涵的开发利用

On Developing and Utilizing Cultural Connotation of Historical and Cultural Cities under the Concept of Intelligent Tourism

随着旅游产业的转型升级,旅游信息的海量增长及旅游大数据时代的到来,"互联网+旅游"俨然成为当下旅游发展新常态。旅游既是一个资源利用和整合的过程,又是一个产业链整合下的持续市场营销推动下的运营过程。而历史名城增强了社会意识,是扩大一个国家或地区的社会和经济财富的有力工具。文化旅游还鼓励保留历史,风俗和传统价值观的普遍真实性和独特性,即表明与文化遗产有直接关系。智慧旅游对历史文化名城文化内涵的开发利用具有重要价值。

With the transformation and upgrading of the tourism industry,the massive growth of tourism information and the arrival of the era of tourism big data,"Internet + tourism" has become the new normal development of tourism at present.Tourism is not only a process of resource utilization and integration,but also an operation process driven by continuous marketing under the integration of industrial chain.Historical cities can strengthen social consciousness,being a powerful tool to expand the social and economic wealth of a country or a region.Cultural tourism should encourage the preservation of the universal authenticity and uniqueness of history,customs and traditional values,that is,to demonstrate the direct relationship with cultural heritage.Smart tourism is of great value to the development and utilization of the cultural connotation of historic and cultural cities.