基于受众分析的智能广告平台研究

A Study on the Intelligent Advertising Platform Based on the Audience Analysis

基于人脸检测与分析云平台的智能广告平台,通过“三层/多层计算”架构设计和B/S模式后台管理模式的构建,并利用FTP服务器进行多广告机终端的网络化集成管理,实现了对广告屏前过往人群进行年龄、性别等受众分析,并根据一定规则进行广告的智能化、针对性投放。

This paper introduces the intelligent advertising platform based on the face detection and the cloud analysis platform.Besides,it expounds the“three/multiple layer computing”framework design and the establishment of the B/S backstage management mode.With the help of the FTP server,the network-based integrated management of multiple terminals of advertising players can be realized to analyze such factors of the audience in front of the advertising screen as the age and the sex.Therefore,intelligent and targeted delivery of advertisements can be realized based on some rules.