贵州少数民族纹样在刺梨特产的品牌形象再设计

The brand image redesign of Guizhou Ethnic Minority pattern in Rosa roxburghii specialty

贵州少数民族纹样作为民族文化的传承,是一个民族审美观和价值观的具象化表达。通过对贵州少数民族纹样解构、提炼、重组应用在刺梨特产的品牌形象再设计中,不但能够提升品牌形象,还可以运用纹样的设计传承区域文化,同时让更多消费者了解贵州民族文化特色。文章以刺梨特产的品牌为例,以品牌形象再设计的研究方式,深入分析制约刺梨特产的品牌形象发展因素,从中归纳贵州少数民族纹样在品牌形象设计中的运用方式,旨在打造具有贵州民族特色的品牌形象,从而使刺梨特产成为多彩贵州的靓丽名片。

Guizhou ethnic pattern is a concrete expression of local aesthetic and values by imparting and inheriting ethnic culture.The application of deconstructed,refined and reorganized ethnic patterns in redesigning the brand image of Specialty of Rosa roxburghii in Guizhou can improve the brand image, inherit regional culture through pattern designs,and also enable consumers outside to better understand the spe cial local ethnic culture in Guizhou Province.This paper analyzes the relative factors that restrict the development of Specialty of Rosa roxburghii brand image with the research method of brand image redesign, summarizes the application of Guizhou ethnic patterns in the brand image design,aiming to create a brand image with Guizhou ethnic characteristics and finally making Specialty of Rosa roxburghii brand a beautiful and representative business card of Guizhou Province.