摘要
通过创新的商品规划市场研究模式、优化现有开发流程(即新创快捷响应开发流程),提高市场机会快捷响应能力。同时采用贴合客户需求针对性的借力营销法(依托专业渠道),以低成本投入、高效方案最快完成市场潜力及机会测试,有效地完成目标潜在客户转化,直接在测试过程中形成真正的销量需求,获取最佳的利润收益。
Through the innovative commodity planning market research mode and optimizing the existing development process(i.e. the new rapid response development process),the rapid response ability of market opportunities can be improved. At the same time, it adopts the borrowing marketing method(relying on professional channels)to meet the needs of customers, complete the market potential and opportunity test as soon as possible with low-cost investment and efficient scheme, effectively complete the transformation of target potential customers, form real sales demand directly in the test process, and obtain the best profit and benefit.
作者
张云玉
ZHANG Yun-yu(Dongfeng Liuzhou Automobile Co,Ltd.,Liuzhou Guangxi 545005,China)
出处
《装备制造技术》
2020年第7期234-236,共3页
Equipment Manufacturing Technology
关键词
高端药品(含疫苗)
创新市场研究模式
快捷响应开发流程
借力营销法
high end drugs(including vaccines)
innovative market research model
rapid response development process
leverage marketing method