“中学西渐”与欧洲17~18世纪的“中国风”设计

"East Learning Spreading to the West"and the"Chinoiserie"Design in Europe in the 17th-18th Century

[研究意义]17~18世纪由于"中学西渐"在欧洲的发展,中国文化也成为西方近代文化形成重构的重要因素之一。对"中国风"设计的追溯和探讨,不仅可以多元理解、洞悉"中学西渐"的实质,同时也有益于民族性与现代性有机结合的"中国风"原创设计体系的建构。[研究方法和结论]以"中国风"图像设计形成、发展的历史为线索,运用图像学、历史学、文献研究等方法,分析了欧洲"中国风"图像设计的审美特征、文化特征、生活运用特征,揭示了欧洲"中国风"设计中对中国哲学、浪漫主义、自然观念等的期待、借鉴、模仿,以及其中存在理想主义的虚构、误读,并对"中国风"设计在中西文化交流中的作用、影响等进行了反思。

In the 17 th and 18 th centuries,due to the development of"East Learning Spreading to the West"in Europe,Chinese culture has also become one of the important factors in the formation and reconstruction of modern western culture.The retrospection and discussion of"Chinoiserie"design can not only help us to understand the essence of"East Learning Spreading to the West",but also contribute to the construction of the original design system of"Chinoiserie"with the organic combination of nationality and modernity.With"Chinoiserie"image design in the form of the history of formation and development,using the method of image study,history,literature research,analysis of the European"Chinoiserie"image design aesthetic characteristics and cultural features,using life,reveals the Europe in the design of"Chinoiserie"of Chinese philosophy,romantic,natural ideas such as expectation,draw lessons from,imitate,and there are idealistic fiction,misreading,and the role of the design of"Chinoiserie"in the communication between Chinese and western culture and the influence are also reflected.