基于PEST的林芝茶产业发展研究

Research on the Development of Nyingchi Tea Industry Based on PEST

茶产业作为特色产业,对经济发展有着重要的推动作用。本文利用PEST分析方法从政治、经济、社会、技术等方面对林芝茶产业发展进行分析发现:茶企规模效益不足,经营管理水平落后;茶叶品种单一,产业附加值低;品牌意识薄弱,区域公共品牌影响力弱;机械化水平低,科技贡献率有待提高等问题。因此为促进林芝茶产业发展,需要在经营管理水平、产品附加值、品牌影响力、科技贡献率多个方面进行优化。

As a featured industry,the tea industry plays an important role in promoting economic development in Nyingchi.This paper used the PEST method to analyze the development of tea industry in Nyingchi from the aspects of politics,economy,society,technology,etc.It was found that the scale of tea enterprises was insufficient,and the management level was backward,but the variety of tea was less,and the added value of tea industry was low;the brand awareness and the regional public brand influence was weak;the level of industrialization was low,and the contribution rate of science and technology needed to be improved.Therefore,in order to promote the development of Nyingchi tea industry,it is necessary to optimize the management level,improve the product added value,expend the brand influence,and increase technological contribution rate.