Optimization and Upgrading of Marine Tourism Products in Yantai Based on Resource Value Evaluation

The 21st century is the era of marine economy.The Chinese government attaches great importance to the development and utilization of marine resources.With the support of national marine policies,the development of marine tourism industry in Yantai has changed with each passing day,and the content of tourism products developed by Yantai is also constantly innovating.In this study,by using literature research,data analysis and other methods,the development of marine tourism resources in Yantai was analyzed.The results show that the marine tourism products in Yantai are not well-known,less competitive,and are difficult to form a scale advantage.Therefore,some measures to promote the development of tourism industry in Yantai were proposed,such as optimizing and upgrading marine tourism products in Yantai,strengthening regional cooperation to increase product awareness,improving the structure scale of products in scenic spots to enhance competitiveness,attaching importance to the application of science and technology and strengthening product innovation.