基于理实一体化的跨境电商网络营销课程教学内容与方法改革研究

Research on the Teaching Content and Method Reform of the“Cross-border E-commerce Network Marketing”Course Based on“Integration of Theory and Practice”

伴随着跨境电商在近几年的快速发展,对跨境电商人才的需求也在迅速增加。而许多高职院校也纷纷开设相关课程,培养跨境电商人才。在这些课程中,跨境电商网络营销课程无疑是学生掌握跨境电商技能所需的一门重要专业课。该门课程对于学生了解相关的国际市场状况、掌握网上营销技巧有着重要作用。但作为新开课程,跨境电商网络营销课程在教学内容和教学模式上还需要进行更多的探索和实践。

With the rapid development of cross-border e-commerce in recent years,the demand for cross-border e-commerce talents is also increasing rapidly.Many higher vocational colleges have offered relevant courses to cultivate cross-border e-commerce talents.Among these courses,the“Cross-border E-commerce Network Marketing”course is undoubtedly an important professional course for students to master cross-border e-commerce skills.This course plays an important role for students to understand the relevant international market conditions and master online marketing skills.However,as a newly opened course,more exploration and practice are needed in terms of teaching content and teaching mode.