IP介入湖州绫绢文化创意产业链的构建研究

IP’s Involvement in the Construction of the Cultural Creativity Industry Chain of Huzhou Silk Damask

目的对IP力量介入湖州绫绢文化创意产业链的构建模式进行探索分析,对构建实践中的重点与难点进行预测,并寻求解决方案。方法在分析IP现状的基础上,结合成功IP产业链的“培育、变现、生产、升级”环节共性,以及文创产业链和IP产业链的契合要点,推导出IP介入湖州绫绢文化创意产业链的基本模型和实践特性。结果得出IP力量介入湖州绫绢文化创意产业链构建存在的可行性和有效性,对该产业的发展具有现实意义和时代价值。在构建过程中,应注重内容资源的梳理与深化、主IP形象的培育、各类IP资源的融通与联动、版权维护及专业人才培养等工作。结论在当代文化创意的大潮中,湖州绫绢有潜力成为广受欢迎的超级IP,但相关产业链的构建仍存在困境,建立“湖州绫绢文化创意产业联盟”是有效的解决方法之一。

It analyzes the construction path of Huzhou silk damask cultural and creative industry chain with IP power,predicts the key points and difficulties in the construction practice,and seeks solutions.Based on the analysis of the current situation,combined with the common features of successful IP industry chain such as“cultivation,realization,production and upgrading”,as well as the key points of cultural and creative industry chain and IP industry chain,it deduces the basic model and practical characteristics of IP intervention in Huzhou silk damask cultural and creative industry chain.It is concluded that there is feasibility and effectiveness for IP power to intervene in the construction of Huzhou silk damask cultural and creative industry chain,and it has practical significance and time value for the development of the industry.In the process,attention should be paid to the carding and deepening of content resources,the cultivation of main IP image,the integration and linkage of various IP resources,copyright protection and professional personnel training.Huzhou silk damask has the potential to become a popular super IP,and it can be realized in the tide of contemporary cultural creativity.However,the problems that may be encountered in the process should also be concerned.It is one of the effective methods to solve the dilemma to establish“Huzhou silk damask cultural and creative industry alliance”as soon as possible.